ODS Technology in INOA
February 27, 2010
Traditional Permanent Haircolor was the standard BEFORE ODS:
How traditional permanent haircolor with ammonia works: Ammonia ensures the penetration of colorants into the hair for a perfect color result – ammonia swells (blows open) the hair to allow colorants & oxidant to penetrate the cortex. However, this mixture is water based, therefore some colorants stay outside of the hair fiber and never get colored. The mixture inside the hair cortex will begin to react and oxidize with the oxidant, thus creating two effects: 1. lightens hair pigments 2. transforms colorants into color.
However, there is another alkaline agent that is used in semi-permanent color called MEA. MEA opens the hair with minimal impact (compared to Ammonia). It is usually not enough for colorants to penetrate the hair fiber, especially when colorants are in the water base on the outside of the hair. For this reason, Permanent color with MEA alone do not pigment hair efficiently.
Introducing ODS – Oil Delivery System Technology – THE HAIRCOLOR OF THE FUTURE!
ODS – Oil based system boosts the action of MEA and alkaline agents during the coloring process, ODS is based on two major features: 1. High concentration of oils 2. Elimination of ammonia!! Here’s how:
Oil in the ODS system coats the hair fiber. MEA opens the hair lightly (with little change in the structure) as the colorants and the oxidant are pushed deeper into the hair by the oil. Colorants & Alkaline agents are water based, so they are repelled by the oil and the active ingredients move inside the hair.
Coupled with the ODS system, MEA becomes highly efficient in ensuring the penetration of all colorants into the hair cortex. The mixture inside the cortex will begin to react and oxidize alkaline agents creating two effects: 1. Lightens the hair pigments. 2. Transforms colorants into color.
AMMONIA-FREE PERMANENT COLOR!!
INOA – haircolor that provides absolute respect for hair & optimum scalp comfort. INOA is odorless, ammonia-free permanent haircolor. A NEW ERA in Haircolor!
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4 Responses to “ODS Technology in INOA”
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When modern hair color meets modern clients.
Does this mean it is chemical free?
It is ammonia free, which creates a clean air environment for the client and the stylist. Ammonia can be very irritating to the scalp and damaging to the hair. INOA color is a very technologically advanced system that delivers non-damaging superior color, coverage, shine and keeps the integrity of the hair healthy.
looking forward to full line release