INOA – New Era in Haircolor! Coming in May!
February 27, 2010
INOA stands for Innovation No Ammonia. INOA is the first of its kind to replace ammonia with MEA (alkaline agent) for unprecedented color results, coverage and restorative conditions. INOA is an Odorless Ammonia-Free Permanent haircolor that delivers the performance of a traditional permanent haircolor featuring NEW Technology, called ODS.
It can all be very technical – if you want to read more about ODS – click HERE!
So, what does this mean for you? No more ODOR, No more Itch and Sensitive Scalp, Softer, Stronger Hair AND Great Results! INOA has been created and patented by L’Oreal Professionnel – As a L’Oreal Professionnel Elite Salon, you’ll only be able to get this technology at MFS- and all of our stylists will be certified by April! We have been told that the patent is for 2 years, and after that, everyone will have the technology – in about 5 years the haircolor we are used to using today, will be long gone!
We are so excited and proud to be partners with L’Oreal Professionnel who always amaze us with their breakthroughs in technology and MFS is always the first to share the new innovations with our clients!
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