ODS Technology in INOA

February 27, 2010

Traditional Permanent Haircolor was the standard BEFORE ODS:

How traditional permanent haircolor with ammonia works: Ammonia ensures the penetration of colorants into the hair for a perfect color result – ammonia swells (blows open) the hair to allow colorants & oxidant to penetrate the cortex. However, this mixture is water based, therefore some colorants stay outside of the hair fiber and never get colored. The mixture inside the hair cortex will begin to react and oxidize with the oxidant, thus creating two effects: 1. lightens hair pigments 2. transforms colorants into color.

However, there is another alkaline agent that is used in semi-permanent color called MEA. MEA opens the hair with minimal impact (compared to Ammonia). It is usually not enough for colorants to penetrate the hair fiber, especially when colorants are in the water base on the outside of the hair. For this reason, Permanent color with MEA alone do not pigment hair efficiently.

Introducing ODS – Oil Delivery System Technology – THE HAIRCOLOR OF THE FUTURE!

ODS – Oil based system boosts the action of MEA and alkaline agents during the coloring process, ODS is based on two major features: 1. High concentration of oils 2. Elimination of ammonia!! Here’s how:

Oil in the ODS system coats the hair fiber. MEA opens the hair lightly (with little change in the structure) as the colorants and the oxidant are pushed deeper into the hair by the oil. Colorants & Alkaline agents are water based, so they are repelled by the oil and the active ingredients move inside the hair.

Coupled with the ODS system, MEA becomes highly efficient in ensuring the penetration of all colorants into the hair cortex. The mixture inside the cortex will begin to react and oxidize alkaline agents creating two effects: 1. Lightens the hair pigments. 2. Transforms colorants into color.

AMMONIA-FREE PERMANENT COLOR!!

INOA – haircolor that provides absolute respect for hair & optimum scalp comfort. INOA is odorless, ammonia-free permanent haircolor. A NEW ERA in Haircolor!

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INOA – New Era in Haircolor! Coming in May!

February 27, 2010

INOA stands for Innovation No Ammonia. INOA is the first of its kind to replace ammonia with MEA (alkaline agent) for unprecedented color results, coverage and restorative conditions. INOA is an Odorless Ammonia-Free Permanent haircolor that delivers the performance of a traditional permanent haircolor featuring NEW Technology, called ODS.

It can all be very technical – if you want to read more about ODS – click HERE!

So, what does this mean for you? No more ODOR, No more Itch and Sensitive Scalp, Softer, Stronger Hair AND Great Results! INOA has been created and patented by L’Oreal Professionnel – As a L’Oreal Professionnel Elite Salon, you’ll only be able to get this technology at MFS- and all of our stylists will be certified by April! We have been told that the patent is for 2 years, and after that, everyone will have the technology – in about 5 years the haircolor we are used to using today, will be long gone!

We are so excited and proud to be partners with L’Oreal Professionnel who always amaze us with their breakthroughs in technology and MFS is always the first to share the new innovations with our clients!

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FREE Haircuts in February!

February 4, 2010

If you or anybody you know has long hair and wants a make-over, book an appointment with Mauricio, Miriam, or Danielle in February. We will be doing free haircuts for anyone who cuts off 8 Inches or moreand donating the hair to our charity of choice “Children with Hairloss”. CWH empowers children by making hair available to those who may be financially challenged and might otherwise not have a means of obtaining the hair they want and need. MFS has a goal to assist as many of these children as possible by sending CWH as much hair as we possibly can – please help us by getting the word out!

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Mauricio Fregoso Salon is committed to impeccable personal service. We commit to our clients, ourselves, and our MFS team, to do everything to the best of our personal ability and with the highest of intentions.
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